WACA in the CSR-Guide: Digital accessibility becomes an evaluation criterion
Digital accessibility is gaining traction: The WACA certificate is part of the CSR-Guide (Austrian Yearbook of Corporate Responsibility) and has been included as an evaluation criterion there since 2022. For companies, this means that investing in accessible digital services also boosts their visibility within the broader context of sustainable and responsible business practices. In the latest edition, 14 companies holding a WACA certificate are already listed.
But what does this actually mean?
What is CSR - and why does it include digital services?
CSR stands for “Corporate Social Responsibility” and refers to a company’s responsibility toward society, the environment, and the economy. Today, it goes far beyond climate protection or fair supply chains. Topics such as equal opportunity, inclusion, and access to information are becoming increasingly important.
This is where digital accessibility comes in: websites and online services are now key touchpoints between companies and their audiences. If they are not accessible, people are excluded—whether due to visual, hearing, or motor impairments.
An accessible website is therefore not just a technical issue, but a tangible contribution to social responsibility.
The CSR Guide: A reference point for responsible businesses
The CSR Guide is a platform that showcases companies committed to sustainable and responsible business practices. It serves as a resource for consumers, partners, and organizations looking to collaborate with responsible businesses.
What sets it apart is that placement in the CSR-Guide is partly based on awards and certifications. Companies that can back up their commitment with recognized credentials receive greater visibility.
Link to the CSR-Guide https://csr-guide.at/
Why the WACA certificate matters
Including the WACA certificate in the CSR-Guide sends a clear message: digital accessibility is an integral part of modern CSR strategies.
The WACA certificate recognizes companies that systematically assess and improve the accessibility of their websites. It stands for verified quality, concrete actions, and continuous improvement in digital accessibility.
Its inclusion in the CSR-Guide highlights that accessibility is increasingly seen as a measurable contribution to corporate responsibility.
14 Austrian companies are already leading the way
Currently, 14 companies listed in the CSR Guide hold a WACA certificate. They demonstrate how digital accessibility can be successfully integrated into a company’s CSR strategy—and how these efforts are reflected in public perception.
For these companies, this means not only better positioning in the CSR Guide, but also a clear message: they take responsibility and design their digital services to be inclusive.
A step with real impact
The integration of the WACA certificate into the CSR Guide is more than a formal addition. It raises the profile of digital accessibility and underscores that inclusion is a core element of sustainable business.
For us, this marks an important milestone—and a strong incentive to keep pushing the topic forward. After all, an accessible digital world doesn’t happen by chance; it requires deliberate action from companies.
Would you like to advance your company’s digital accessibility while strengthening your CSR strategy?
We’d be happy to support you on your journey toward WACA certification.
Michael Fembek - Editor of the CSR Guide, expert in corporate social responsibility and President of Zero Project International (Essl Foundation) - (c) CSR-Guide